Overview

The Postgraduate diploma in Advertising & Mass Media from Global Technological Campus allows learner to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behavior and research.

DURATION: 1 Year

Awarding Body: OTHM

Level (RQF) : Level 7

Entry requirements

  • An honours degree in related subject or UK level 6 diploma or an equivalent qualification
  • Mature learners with over 10 years’ experience in relevant field (including minimum of 3 years at a senior level)
  • English requirements: Must poses good command in English over all three (Reading, Writing, Speaking) effective areas.

Course Structure

  • Strategic Marketing Management
  • Media Planning
  • Advanced Advertising and Brand Management
  • Mass Communication: Theory and Practice
  • Mass Media, Ethics and Laws
  • Research Methods

Assessment methods

Assignments, Presentations, Exams, Projects