The Postgraduate diploma in Advertising & Mass Media from Global Technological Campus allows learner to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behavior and research.
DURATION: 1 Year
Awarding Body: OTHM
Level (RQF) : Level 7
- An honours degree in related subject or UK level 6 diploma or an equivalent qualification
- Mature learners with over 10 years’ experience in relevant field (including minimum of 3 years at a senior level)
- English requirements: Must poses good command in English over all three (Reading, Writing, Speaking) effective areas.
- Strategic Marketing Management
- Media Planning
- Advanced Advertising and Brand Management
- Mass Communication: Theory and Practice
- Mass Media, Ethics and Laws
- Research Methods
Assignments, Presentations, Exams, Projects