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Overview

Currently companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this Postgraduate Diploma learners expected to learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.

DURATION: 1 Year

Awarding Body: OTHM

Level (RQF) : Level 7

Entry requirements

  • An honours degree in related subject or UK level 6 diploma or an equivalent qualification
  • Mature learners with over 10 years’ experience in relevant field (including minimum of 3 years at a senior level)
  • English requirements: Must poses good command in English over all three (Reading, Writing, Speaking) effective areas.

Course Structure

  • Marketing and Strategy
  • Branding and Marketing Communications
  • Social Media Management – Theories & Concepts
  • Digital Design & Development
  • Strategic Digital Marketing
  • Research Methods for Decision Making

Assessment methods

Assignments, Presentations, Exams, Projects